Fandom occurs naturally – with a little help from savvy marketers
When it comes to conferring legitimacy, “authentic” versus “manufactured” fan activity seem to be in conflict. Things really go viral, its imagined by those in the “authentic” camp, when the … Continue reading
February 3, 2011 · Leave a Comment
Welcome to eFangelists
Fans and popular culture: it’s a symbiotic pairing of the most basic kind: Without fans popular culture can’t thrive. Without popular culture the idea of fandom is almost impossible. The … Continue reading
August 5, 2010 · 1 Comment
